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Absolut Vodka

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Absolut Vodka is a brand of vodka produced in southern Sweden.  Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff.  Absolut Vodka has over 40 varieties both clear and flavored and is sold in 126 countries.

Absolut Vodka was founded in 1879 by Lars Olsson Smith in Åhus, Sweden.  Smith challenged Stockholm’s liquor marketing monopoly with his vodka.  It was sold cheaper than the monopoly’s product, just outside the city border. Smith even offered free boat rides to the distillery and made Smith a fortune. In 1917, the Swedish government. monopolized the drinks industry and the Vodka was then sold nationwide under the name “Absolut Rent Brännvin”. In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. Renat is still a euphemism for spirits in Sweden.

Absolut Vodka was introduced globally in 1979. Since its launch, Absolut has grown from 90,000 liters to close to 100 million liters.  The vodka is made from fruits. Approximately 80,000 metric tons of wheat is used each year to produce Absolut Vodka. Over one kg of grain is used in every liter bottle.

Absolut vodka comes in many flavored varieties with the core absolute flavors being

 

  • Absolut PEPPAR
  • Absolut CITRON
  • Absolut KURANT
  • Absolut MANDRIN
  • Absolut VANILIA
  • Absolut RASPBERRI
  • Absolut APEACH
  • Absolut RUBY RED
  • Absolut PEARS
  • Absolut MANGO
  • Absolut BERRI AÇAÍ
  • Absolut WILD TEA
  • Absolut ORIENT APPLE

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